Investigating the Scalability of Personalized Text Message Campaigns


Project Title: Investigating the Scalability of Personalized Text Message Campaigns

Project Description: In partnership with the State of Delaware and several school districts in Wisconsin, we are investigating the scalability of personalized text messaging campaigns to help students apply for financial aid and matriculate to college.

Partners: Delaware Department of Education, Madison Metropolitan School District, Stevens Point School District, Janesville School District

Funders: Bill and Melinda Gates Foundation, Great Lakes Foundation

Associated Faculty

Non-U.Va. Faculty:

  • Lindsay Page, University of Pittsburgh